While Microsoft works on the final touches of its new browser, it confirmed that the brand “Internet Explorer” is officially over. Meanwhile, in the rest of the world, people rejoice with the thought of never having to deal with a terribly buggy and incompatible internet browser again, only to inevitably find out that it most likely will still remain as part of Microsoft’s operating system with a new name, currently running under the guise of Project Spartan at the Microsoft office.
In somewhat of a marketing gaffe, Chris Capossela, chief of marketing at Microsoft, said, “We’re now researching what the new brand, or the new name, for our browser should be in Windows 10. We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing.” So, in an effort to name the thing, they came up with a name, that also has a codename, and also doesn’t have a name, so they’re still trying to think of a name.
Each time the computer giant releases a new browser version, its consumers stupidly believe that it’ll be better than the last one, but soon run into problems with security, page rendering and functionality, and memory hogging causing system lags and crashes. The company blames the user and the world wide web for being a hostile environment while creating native scripting languages that offer a plethora of exploits to malicious coders and script kiddies. The end result is a poor user experience and lack of control over the software and the user’s interaction with the web. It doesn’t take an engineer to see this in action, just use the browser for a little while and you’ll see what happens to your computer.
While Microsoft works on coming up with another new name, despite the fact that they have one, they might want to think about the level of non-importance the name of a browser is when running under the “Microsoft” brand and work on creating a superior product which may actually be the real selling point overall.